Flex your green without going broke
Being green is fashionable. Being green is marketable. But most important being green protects our planet.
If you’re been putting off going green, why is that?
Using your own mug each time you order a coffee beverage or switching to compact fluorescent light bulbs are simple steps to sustainability.
Other easy and low-cost green business practices are:
- Installing recycling bins
- Installing power strips to turn off all equipment not in use
- Buying organic and fair trade coffee
- Sending electronic invoices–I love The Invoice Machine! I also create custom invoices for free in PayPal.
- Purchasing all natural, non-toxic cleaning supplies–tip: add one cup of water to a bottle of vinegar plus 3 to 4 drops of tea tree oil and you have a powerful, safe (and green!) disinfectant.
- Using recyclable paper
- Using biodegradable dog poop bags
- Biking, walking or taking public transportation
Each of the above has become a way of life in my home and in my home office. And because there are so many environmentally friendly options, you can find eco-friendly products without going out of your way.
Remember, I mentioned being green is marketable. More and more people make it a point to buy from companies who show green awareness. So, greening up has the potential to create huge business growth.
If you have a green business practice talk it up in your marketing communications. You can even reposition your business around being earth- friendly and market to a new niche. These green business case studies can fuel your ideas. Find out about green marketing here. And, for some terrific green living tips that you can use at home and work visit Michael Bloch’s website–you won’t be disappointed!
