EASY email marketing tips
The way I see it, if you’re in business and you care about developing relationships with your customers you should do email marketing.
That said, I know a lot of small businesses who don’t. I teach several marketing courses and there typically are several businesses who won’t go there. Some of the reasons include: Why should I do it? How can I build my email list? What kind of things do I put in my email message? When do I send emails to and how often do I send them?
All this means is I’ve got more work to do. While I’m not going a personal crusade to make every small business owner an email marketer, I do hope to provide insight and online tools to anyone struggling to integrate email marketing into their marketing program.
That said, here are a few starter tips.
First one…Take advantage of transactional emails. What are transactional emails? These can be autoresponders or any email you send after a customer has made a purchase or inquiry. They’re customer service oriented but you can give them a marketing slant easily. For instance if you’re introducing a new product that’s complimentary to the one your customer purchased, then you can mention the offer in your transactional email. Tip: Use transactional emails as a way to get customers to join your email subscriber list. Check out these Welcome Emails from top retailers.
Second, instead of sending out the same email to everyone on your list, segment your email messaging according to things like customer product interest and price points. It also helps to send emails according to the stage that corresponds to where the customer fits in the buying process. You can get this information from a web analytic tool or any CRM (customer relationship management) tool.
Finally, personalize your email content. This is more than just using the recipients first name. It entails knowing your customers needs and wants. For instance, if your email subscribers frequently inquire about what’s included in your home computer repair, then crafting a detailed email about what your service includes. Doing this moves you closer to a sale.
Be on the lookout for more email marketing tips on content development and strategy.
Keep that marketing stride,
Sonya
